A timeline of epic events.

Joyce and Brett — who was in art school — decided to join forces and open a Pop Art gallery in Greenwich, CT. Since Joyce's father was a movie producer and theater owner, they thought the word “Hollywood” should be in the name. HPG soon became a trendy place to enjoy all things “POP” — Pop Art, Pop-Tarts, Popcorn and Soda Pop!

The duo began renting the space for events, and Over-the-POP children's parties became its trademark. “Whatever you can imagine, we can create” became the slogan as they expanded HPG into an entertainment agency, event design and party planning company.

Creative director Christine Gavin, financier Alexandria Stroud and choreographer Tamara Schrader joined Team POP, and the rest is “HERstory.”

Joyce refocused on fine art and Brett took the helm as a solo endeavor, directing her energies to full-time design and production.

Celebrity bookings with the cast of The Sopranos, a private concert with Chubby Checker, five years of holiday parties with Whoopi Goldberg, thirteen years of Halloween extravaganzas for Paul Tudor Jones, events for the Yankees, Mets and Rangers, and an anniversary for Priceline.com featuring William Shatner capped off the '90s. Team POP began adding Destination Celebrations.

At the height of American Idol, POP booked a then-unknown Jennifer Hudson, just voted off the show. At a POP rehearsal she spoke of an upcoming audition — for the role in “Dreamgirls” that would win her an Oscar.

HPG began producing festival experiences for Excellence Charter School students, two events with Earth, Wind & Fire, and a milestone birthday with Olivia Newton-John.

A Sweet Sixteen at The Capitol Theatre with a full concert from Katy Perry. A debutante ball at The New York Public Library. A Party City gala hosted by Mario Lopez. Tony Bennett at a supper-club milestone in Memphis, and a holiday party with John Mellencamp.

The company moved to a two-story design studio on Field Point Road in Greenwich, crowned with a cast-iron “Good Witch” weathervane — and Brett's daughter Ava Bronté joined Team POP as a junior member of “Hollywood Pop Kids.”

HPG opened its jewel of a venue in Gramercy Park, NYC — for corporate events, weddings, launches, film, TV and photo shoots — drawing Sophia Webster, Verizon, Moët, QVC, Katie Holmes, Nickelodeon, HBO, Saturday Night Live, and shows like “Billions,” “YOU” and “And Just Like That.”

A year when the most negative word was “positive.” Pandemic, quarantine, masks and Zoom — but also pivot, renewal, survival and, of course, #THRIVAL!

Thanks to the family, friends and clients who supported our pivot to CDC-guided POP(up) Parties and POP Virtual Experiences, we kept celebrating special moments in spite of every obstacle.

HPG's expansion continued across the global luxury wedding and event community, embracing sustainable, eco-friendly practices and a focus on wellness for body and mind.

With international travel booming again, Team POP leaned into bespoke, immersive experiences — smaller, more meaningful gatherings that put quality over quantity.